Monthly Archives: September 2008

Not really Red Bull Cola, but rather cola made by Red Bull. Given the phenomenal success of their overpriced taurine elixir, it makes sense for Austria-based Red Bull to further attack the soft drinks market. Alas for Herr Mateschitz, I suspect their cola is doomed to fail. Our years of guzzling phosphoric corn-syrup (or worse, artificial sweetener) means that any new cola is unlikely to taste quite right. And that’s the problem with Red Bull Cola. They want it to taste vaguely exotic.* Instead it just tastes…off, like a cheap Walmart copy. And that’s a problem. Still, it’s worth a try, although you may have to live in Nevada to do so. According to the Red Bull website, Red Bull Cola is only available in a select number of European countries and… Las Vegas.

*Red Bull GmbH would have you believe that their cola contains coca leaf, kola nut, lemon/lime, clove, cinnamon, cardamom, pine, corn mint, galangal, vanilla, ginger, mace, cocoa, liquorice, orange, mustard seeds, and caffeine from coffee beans. Oh, and nothing “artificial.”